Orchid Furniture brand development

The quality of Orchid's range of eastern inspired furniture was not being reflected in the original brand identity. Beachhouse were commissioned to rebrand and reposition Orchid in the upper end of the furniture market. Beachhouse created a distinctive brand look evoking a sense of sophisticated luxury. The logo, inspired by the cursive script of Chinese calligraphy, incorporates a feeling of inky abundance whilst the accompanying King's Garden motif is used sparingly, partially concealed as if it were the lining of an expensive suit. The resulting identity and brand applications, including brochure, stationery, and shop front design, complement Orchid’s company values, services and products, enabling them to successfully appeal to their target demographic.

view website www.orchidfurniture.co.uk