Layla’s Luscious Ice Cream Sauce brand identity

Beachhouse were responsible for creating the brand image for the launch of Layla's Luscious Ice Cream Sauce. It was important that the product stand out from the crowd in what is already a highly competitive market. Equally important was communicating the idea that the product has been lovingly prepared. We developed a logo and palette that is bold yet charmingly simple, reflecting the required homemade qualities in an eye-catching way. The client was then presented with a consistent set of marketing materials with which to approach distributors and launch the product.