Urban Skin kickflip their way into the skatewear market

Client

Urban Skin

Description

Online skate clothing brand

Aim

To create a visual style for this online streetwear store with which this specific sector of the youth market would immediatly connect.

The Solution

Urban and gritty. Street art and skate culture. This is what Urban Skin is made of. With this in mind Beachhouse created a logo and bespoke font inspired by the visual language of the urban environment.

Result

Beachhouse avoided elements that would communicate the idea of constraint: texture, space and a shot of disorder. The resulting identity achieves a casual visual style, perfect for the target market.