Orchid’s new brand identity increases perceived value and new website sees online sales grow

Client

Orchid Furniture

Description

Eastern inspired furntiure

Aim

To rebrand Orchid with an identity which better reflects the quality of their range of exquisite eastern inspired furniture and reposition Orchid in the upper end of the furniture market.

The Solution

Beachhouse created a distinctive brand look evoking a sense of sophisticated luxury. The logo, inspired by the cursive script of Chinese calligraphy, incorporates a feeling of inky abundance whilst the accompanying King's Garden motif is used sparingly, partially concealed as if it were the lining of an expensive suit.

Result

The resulting identity and brand applications, including, brochure, stationery, and shop front design have raised Orchid's profile enabling them to successfully appeal to their target demographic. The new website design has made it much easier for customer to buy online and a brand new e-newsletter has made a huge impact on site traffic and increasing online sales considerably.