New look thrills Freckles & Frills

Client

Freckles & Frills

Description

Vintage clothing label

Aim

To develop a brand which reflects Freckles and Frills' style: soft and feminine and retro.

The Solution

Freckles and Frills are a veritable treasure trove of old and new, vintage and customised clothes and accessories. Beachhouse combined a delicate script font with flesh tones and a distinctively vintage motif to convey a charming sense of innocence.

Result

The resulting brand image positioned the label perfectly and allowed Freckles and Frills to market them (and their frills) with confidence.