Earthborn Paint brand identity

Beachhouse were commissioned to give Earthborn a fresh lick of paint (quite literally). Earthborn, famous for their Claypaint and eco friendly paint products, required a strong brand personality to set them apart from their designer and eco counterparts. The paint colours themselves have become the 'brand palette', together with an illustration style which demonstrates a 'painterly' aesthetic with human qualities. From colour-naming to packaging design, Beachhouse have created a warm, friendly brand which is brimming with personality. It also uses humour to inject a playful sense of fun into the designer paint sector. The brand has been well received by customers, stockists and the interiors press.