Eco paint brand makes a splash (of mellow colours) in the designer paint sector

Client [view all]

Earthborn

Description

Eco paint company

Aim

To develop a strong brand personality communicating the eco qualities of Earthborn paint and repositioning Earthborn as a 'designer' paint brand.

The Solution

With new colour names like Freckle and Tutu Earthborn inject a playful sense of fun into the designer paint sector. A change from plastic tubs to steel tins with sexy matt finish and quirky flower colour labels along with new colour cards, folders, and stationery give Earthborn a fresh lick of paint (quite literally), creating a warm, friendly brand brimming with personality.

Result

The new look brand has been well received by customers, stockists and the interiors press. Products have been featured in the likes of Elle Decoration and the number of stockists has increased consistently since rolling out the new identity.